Marketing · Guide
How to test whether people actually want what you’re planning to sell, before you form an entity or build anything.
The cheapest mistake to avoid is building something nobody wants. Before spending money on formation or tools, write down the specific problem you’re solving and for whom. Research at least a few competitors or existing alternatives — if there are none at all, that’s often a warning sign, not an opportunity. Then talk to real potential customers directly and listen for whether they’d actually pay for a fix, not just whether they think it’s a nice idea.
Related to your launch checklist.